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Geo Insights is a location intelligence tool designed for retailers, government bodies, and financial institutions to identify optimal locations for business expansion or policy deployment. Leveraging aggregated and anonymized data from Mastercard® and partners, it evaluates the success potential of specific categories in targeted areas. By analysing sector-specific trends, Geo Insights highlights high-performing zones and uncovers untapped opportunities. It provides deep visibility into consumer behaviour, including spending patterns and foot traffic across key sectors such as dining, entertainment, transportation, and late-night retail—across both peak and off-peak hours.

Geo Insights was developed by Mastercard to support data-driven decision-making for retailers, government bodies, consulting firms, insurance providers, technology companies, and financial institutions. It enables users to identify high-potential locations for business expansion or policy implementation. Whether it's a retailer launching a physical store or a city council evaluating the impact of initiatives—such as boosting the Nightlife economy—Geo Insights provides actionable intelligence through location-based analytics.

Geo Insights uses responses to four simple questions to identify the most promising business types and locations, powered by aggregated and anonymized data from Mastercard®. The tool supports city councils with actionable insights for: • Zoning: Identifying optimal areas for new retail and entertainment hubs • Licensing: Informing flexible licensing hours based on demand • Transport Planning: Enhancing infrastructure during peak night-time economy (NTE) periods • Safety: Allocating resources to high-traffic zones during night hours • NTE Strategy: Guiding investments by evaluating market share and growth potential across sectors.

Geo Insights is powered by aggregated and anonymized transaction data from Mastercard®, supplemented by insights from trusted third-party partners.

Geo Insights is accessible across all devices – including desktops, tablets, and smartphones – and is fully optimized for both Android and iOS platforms.

Geo Insights processes your IP address and cookies in accordance with Mastercard®’s Cookie Policy.

Geo Insights tracks consumer spending and foot traffic across key sectors such as dining, entertainment, transportation, and late-night shopping – during both peak and off-peak hours. It also provides detailed metrics including: Top visitor country share, Spend share by day of the week, Active vs. inactive customer spend, Demographic segments, Online vs. offline spend share, Credit vs. debit spend share and Top origin ZIP codes.

Geo Insights presents data through intuitive dashboards, heatmaps, and trend charts – designed for non-technical users such as city council staff and policymakers. Results can also be exported as CSV files for further analysis or data modeling.