Use data to your local advantage

Geo Insights is a location intelligence tool designed for retailers, government bodies, and financial institutions to identify optimal locations for business expansion or policy deployment. Leveraging aggregated and anonymized data from Mastercard® and partners, it evaluates the success potential of specific categories in targeted areas. By analysing sector-specific trends, Geo Insights highlights high-performing zones and uncovers untapped opportunities. It provides deep visibility into consumer behaviour, including spending patterns and foot traffic across key sectors such as dining, entertainment, transportation, and late-night retail—across both peak and off-peak hours.

Geo Insights was developed by Mastercard to support data-driven decision-making for retailers, government bodies, consulting firms, insurance providers, technology companies, and financial institutions. It enables users to identify high-potential locations for business expansion or policy implementation. Whether it's a retailer launching a physical store or a city council evaluating the impact of initiatives—such as boosting the Nightlife economy—Geo Insights provides actionable intelligence through location-based analytics.

Geo Insights is currently available in Washington, D.C. Expansion to Ireland is planned in the near future, with broader market rollout targeted for 2025.

Retailers gain data-driven insights to evaluate the viability of expansion strategies at specific locations, leveraging aggregated and anonymized data from Mastercard® and partners – moving beyond intuition-based decisions. Government councils benefit from spend and footfall analytics to inform policy-making, identify high-performing sectors, and uncover growth opportunities. Sector-specific trends and demographic insights enable targeted interventions to support local economic development.

Geo Insights uses responses to four simple questions to identify the most promising business types and locations, powered by aggregated and anonymized data from Mastercard®. The tool supports city councils with actionable insights for: • Zoning: Identifying optimal areas for new retail and entertainment hubs • Licensing: Informing flexible licensing hours based on demand • Transport Planning: Enhancing infrastructure during peak night-time economy (NTE) periods • Safety: Allocating resources to high-traffic zones during night hours • NTE Strategy: Guiding investments by evaluating market share and growth potential across sectors.

Geo Insights empowers city councils with data-driven insights to inform strategic decisions. The tool enables: • Consumer Behaviour Analysis: Tracks spending and footfall across sectors like dining, entertainment, transportation, and late-night shopping during peak and off-peak hours. • Opportunity Identification: Highlights high-performing zones and uncovers untapped areas based on demographic and sector-specific trends. • Targeted Planning: Provides granular insights into customer segments – age, income, visitor origin – to guide localized strategies. • Policy Development: Supports decisions on zoning, licensing reforms, transport planning, and safety initiatives, especially within the night-time economy. • Performance Scoring: Each area is assigned a score, complemented by the Night-Time Economy Volatility Index to track dynamic growth and emerging hotspots.